Accessibility Statement for Britax EMEA Websites (excluding UK) 

1. Our Commitment - Making Our Website Accessible to Everyone 

 

At Britax, safety and inclusion go hand in hand — not only in our products but also in how we share information online. We are committed to make our website www.britax-roemer.com to be accessible and easy to use for everyone, regardless of ability, age, or technology. 


2. Ongoing Accessibility Measures 

 

We’re continuously working to make our website experience clearer and more accessible. 

Some of the measures we are implementing and continually enhancing include: 

 

  • Providing alternative text for images and videos so they can be understood by screen-reader users 
  • Supporting keyboard navigation for users who don’t use a mouse 
  • Maintaining a consistent and predictable page layout 
  • Using semantic HTML to help assistive technologies navigate content 
  • Ensuring form fields are clearly labelled and follow a logical order 
  • Structuring tables with headers for easier reading 
  • Carrying out regular internal reviews and automated tests  

 

This statement aligns with the European Accessibility Act (Directive (EU) 2019/882) and the German Accessibility Enhancement Act (BFSG – Barrierefreiheitsstärkungsgesetz). 

 

Our accessibility approach is built on Web Content Accessibility Guidelines (WCAG) 2.1 Level AA, an international standard for making digital content usable for all.  Our objective is to achieve conformance with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA.   Accessibility is a continuous priority, and we work closely with internal teams and external experts to improve and maintain compliance. Currently, our sites are partially conformant, and we are actively addressing identified gaps. 

 

Accessibility on this website is assessed through a combination of internal evaluations and automated testing and, where applicable, independent audits by external accessibility specialists. Most recently, Valantic Digital Marketing & CRM GmbH (hereafter referred to as “Valantic”) conducted an external audit to identify and prioritise accessibility improvements. We are working with Valantic to address identified issues as part of our ongoing improvement programme. 


3. Our Continuous Improvement Approach 


Accessibility is part of how we design and build and maintain our websites — it’s not a one-off task but a continuous process.  While some areas of the website still need attention, we’re working through them systematically to remove barriers. Our aim is simple: to create a digital experience that’s safe, fair, and welcoming for everyone. 

 

We prioritise improvements by user impact and severity and release updates on a rolling basis. Our approach includes regular internal reviews and automated checks against recognised standards (such as WCAG 2.1 Level AA). Where appropriate, we may also engage independent accessibility specialists to review our sites and support our improvement efforts. 

 

If you encounter any accessibility barriers, please let us know — see Section 6 “Your Feedback Matters” below — so we can assist you and incorporate your feedback into our improvement programme.


4. Technical Requirements and Supported Systems 

 

Our website is designed to work with current versions of major browsers (such as Chrome, Firefox, Safari and Edge) and to be compatible with commonly used assistive technologies. For the best experience, please keep your browser, operating system, and assistive technologies up to date. 

 

If you encounter any difficulties, please see Section 6 “Your Feedback Matters” below for how to contact us.  We welcome feedback and will do our best to assist you.


5. About This Accessibility Statement  

 

This statement applies to Britax EMEA websites www.britax-roemer.com, including www.britax-roemer.com and its localized versions, excluding the UK website. 

 

*Note: For our UK website, please refer to the separate Accessibility Statement published at www.britax-romer.co.uk.* 

 

Last reviewed: 16 October 2025. 

 

Service description: 

These websites provide product information, support resources, and e-commerce features for Britax EMEA customers. 

 

Accessibility evaluation: 

We assess accessibility through internal reviews and automated testing against WCAG 2.1 Level AA. In addition, we previously engaged independent accessibility specialists at Valantic to conduct an external expert audit, which helped us identify and prioritise accessibility improvements. Remediation of identified issues is now managed through our internal processes and ongoing improvement programme. 

 

Competent market surveillance authority: 

Market Surveillance Authority of the States for the Accessibility of Products and Services (MLBF) based in Magdeburg, Saxony-Anhalt, Germany. 


6. Your Feedback Matters - Tell Us How We Can Do Better 

 

We truly value feedback from our users. 

 

If you encounter any difficulties or have suggestions for how we can make our website more accessible, please contact us at: 

 

Email: eu-websupport@britax.com 

Phone: +49 (0) 8221-3670-0 

Postal: BRITAX RÖMER Kindersicherheit GmbH, Theodor-Heuss-Straße 9, 89340 Leipheim, Deutschland 

 

We welcome feedback and will do our best to assist you as promptly as possible.