Company Profile
BRITAX RÖMER: leading the way in child safety
BRITAX RÖMER can today look back on a four-decade success story, having taken pride in enhanced child travel safety for over 40 years.
BRITAX RÖMER was created in 1979, in a merger between the long-established British manufacturer BRITAX and its German counterpart RÖMER.
Based in Andover, Hampshire, the BRITAX company was founded in the 1930’s, focussing initially on developments in areas such as adult seat belts and in the 1960’s launched the companies first child car seat. The company expanded greatly in the 1980s and 1990s to countries including the USA, Australia, New Zealand, Scandinavia and the Far East.
Globally operating company
RÖMER’s history was not dissimilar: likewise founded in the 1930s, and in the 1970s, specialised in the field of child safety. Since then, this heritage-steeped brand has been an established name for young parents in Germany, with the company’s products being used in almost every household where there are babies or small children.
Today, BRITAX RÖMER is a globally operating company, with a total of nine facilities in every part of the world, all of them dedicated to the issue of child safety.
BRITAX RÖMER’s portfolio covers a broad spectrum of products and systemic solutions – from children’s car seats and baby carriers, to children’s bicycle seats and prams, plus complete travel systems for maximised flexibility.
Since the 1970s, BRITAX RÖMER has repeatedly come up with successful innovations which have influenced the entire market, setting new standards for the industry: such as the ISOFIX anchoring system, which was developed in 1997 in co-operation with VW, and has since become an international standard. BRITAX RÖMER also launched the first adjustable child seat, and the first ever baby carrier that was designed especially for newborn passengers. The company with the European headquarters in Ulm (Germany) holds a total of more than 30 patents and its products are repeatedly rated as excellent in tests. The most recent example of the company excelling in design and innovation is the D-SIP® technology – a special side impact protection feature for child seats and baby carriers. With research revealing that one in four car accidents being a side impact collision, this really is an invaluable safety feature for children.
Quality Management at the highest stage
BRITAX RÖMER is one of very few brands to own in-house crash-test systems in both the UK and Germany - the kind used in the automotive industry – which is yet another example of its commitment to providing optimum protection and safety for children. This is one of many reasons that the brand has become a much-appreciated partner of automobile clubs, government agencies and other transport-related institutions. This prestigious status is not least attributable to an unbeatable commitment to qualitative excellence, which has always been at the heart of BRITAX RÖMER’s corporate philosophy.
The brand is also one of the few manufacturers in this market to meet the automotive industry’s stringent requirements – and this is thanks to its quality management system. Via on-going research and development, BRITAX RÖMER regularly improves on the current quality standards, offering parents practical solutions for the everyday situations that they encounter.
BRITAX RÖMER is committed to creating fresh, innovative products and technologies designed to improve children’s travel safety and comfort, ensuring it maintains its leading position as a top-quality brand and as a trendsetter in design and technology.